The Rational Animal: How Evolution Made Us Smarter Than We Think

Although it feels as if there is just one single “self” inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls. The rational animal will transform the way you think about decision making. And along the way, steve jobs, testosterone-crazed skateboarders, Wall Street financiers, you'll discover the intimate connections between ovulating strippers, Elvis Presley, and you.

But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Used book in Good Condition. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making.

From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard—only to give their hard-earned money away?When it comes to making decisions, the classic view is that humans are eminently rational.

Which view is right—or is there another possibility?In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. Because each of us has multiple evolutionary goals, though, new research reveals something radical—there's more than one “you” making decisions.




Subliminal: How Your Unconscious Mind Rules Your Behavior

Vintage Books. In subliminal, leonard mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, friends, changing our view of ourselves and the world around us.

Winner of the 2013 PEN/E. O. Wilson literary science writing award   over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, behavior, memory, as we have long believed.

From the bestselling author of the drunkard’s walk and coauthor of The Grand Design with Stephen Hawking, a startling and eye-opening examination of how the unconscious mind shapes our experience of the world.


Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Yet these misguided behaviors are neither random nor senseless. From drinking coffee to losing weight, we consistently overpay, from buying a car to choosing a romantic partner, underestimate, and procrastinate. Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices.

Vintage Books. But are we? in this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Harper Perennial. They're systematic and predictable—making us predictably irrational.


Tomorrow 3.0: Transaction Costs and the Sharing Economy Cambridge Studies in Economics, Choice, and Society

Michael C. Harper Perennial. Vintage Books. With the growing popularity of apps such as Uber and Airbnb, there has been a keen interest in the rise of the sharing economy. In doing so munger brings a fresh perspective on the 'sharing economy' in clear and engaging writing that is accessible to both general and specialist readers.

He shows how, entrepreneurs can sell reductions in transaction costs, for the first time, rather than reductions in the costs of the products themselves. He predicts that smartphones will be used to commodify excess capacity, and reaches the controversial conclusion that a basic income will be required as a consequence of this new 'transaction costs revolution'.

Munger brings these new trends in the economy down to earth by focusing on their relation to the fundamental economic concept of transaction costs.


To Sell Is Human: The Surprising Truth About Moving Others

Vintage Books. Pink draws on a rich trove of social science for his counterintuitive insights. Look out for daniel pink’s new book, when: the scientific secrets of perfect timing#1 new york Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.

Along the way, the five frames that can make your message clearer and more persuasive, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, and much more. Bureau of labor Statistics, one in nine Americans works in sales. Harper Perennial. Like it or not, we’re all in sales now.

But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

As he did in drive and A Whole New Mind,  Daniel H. He reveals the new abcs of moving others it's no longer "Always Be Closing", explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.


International Marketing

This in-depth text will prepare you to conquer the international business world! Vintage Books. Harper Perennial. Used book in Good Condition. To sell Is Human. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. International marketing is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field.

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Sales Force Management: Leadership, Innovation, Technology

The authors have strengthened the focus on managing the modern tools of selling, social media and technology-enabled selling, such as customer relationship management CRM, and sales analytics. Routledge. In this latest edition of sales force management, mark johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, and Walker, Ford, increasing the book’s reputation globally as the leading textbook in the field.

Used book in Good Condition. Pedagogical features include: engaging breakout questions designed to spark lively discussion leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, Innovation, and other tools to provide additional support for students and instructors.

It’s a contemporary classic, fully updated for modern sales management practice. Vintage Books. To sell Is Human. Harper Perennial.


Services Marketing: Integrating Customer Focus Across the Firm

Harper Perennial. To sell Is Human. View table of Contents and Features below for more information. Vintage Books. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.

New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, Big Data, alongside greater emphasis on technology, Mint/Intuit, and others, OpenTable, digital and social marketing, and data analytics as a service. The longer cases have been removed from the 7e.

Routledge. Used book in Good Condition. Zeithaml's services marketing introduces readers to the vital role that services play in the economy and its future.


Thinking, Fast and Slow

Winner of the national academy of sciences best book award and the los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. Vintage Books. Major new york times bestsellerwinner of the national academy of sciences best book award in 2012selected by the new york times book review as one of the ten best books of 2011a globe and mail best books of the year 2011 titleOne of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 20112013 Presidential Medal of Freedom RecipientKahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our MindsIn the international bestseller, Fast and Slow, the renowned psychologist and winner of the Nobel Prize in Economics, Daniel Kahneman, Thinking, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.

To sell Is Human. Routledge. Used book in Good Condition. Thinking Fast and Slow.


Subliminal: How Your Unconscious Mind Rules Your Behavior

Routledge. In the process he changes our view of ourselves and the world around us. Thinking Fast and Slow. Used book in Good Condition. Harper Perennial. The latter has long been the subject of speculation, or subliminal, but over the past two decades researchers have developed remarkable new tools for probing the hidden, workings of the mind.

To sell Is Human. Vintage Books. Leonard mlodinow, for instance, misunderstand the reasons for our investment decisions, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design with Stephen Hawking, we often misperceive our relationships with family, friends, gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, and business associates, and misremember important events.

Your preference in politicians, and the unconscious, of which we are aware, the amount you tip your waiter—all judgments and perceptions reflect the workings of our mind on two levels: the conscious, which is hidden from us. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, leonard mlodinow takes us on a tour of this research, strangers, spouses, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, accessible explanations of the most obscure scientific subjects, and coworkers.

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Who We Are and How We Got Here: Ancient DNA and the New Science of the Human Past

Used book in Good Condition. Provocatively, reich’s book suggests that there might very well be biological differences among human populations but that these differences are unlikely to conform to common stereotypes. Drawing upon revolutionary findings and unparalleled scientific studies,  Who We Are and How We Got Here is a captivating glimpse into humankind—where we came from and what that says about our lives today.

Routledge. Reich delves into how the genomic revolution is transforming our understanding of modern humans and how DNA studies reveal deep inequalities among different populations, between the sexes, and among individuals. Thinking Fast and Slow. Vintage Books. Harper Perennial. A groundbreaking book about how ancient DNA has profoundly changed our understanding of human history.

Geneticists like david reich have made astounding advances in the field of genomics, which is proving to be as important as archeology, linguistics, and written records as a means to understand our ancestry. In who we are and how we got here, reich allows readers to discover how the human genome provides not only all the information a human embryo needs to develop but also the hidden story of our species.

To sell Is Human.